Use cases

One line of an email, doing eight jobs.

A signature is the only part of an email you write once and send thousands of times. These are the things worth putting there, and what in the builder does each of them.

Cold outreach

The first email from a stranger is judged in about a second, and most of that judgement is whether there is a person on the other end. A face and a working set of links is the whole argument.

  • Your photo, animated once on open
  • Five social or booking links
  • Clicks counted per link

Booking the meeting

The ask that usually sits in the last line of the email can sit under it instead, on every email, without being retyped.

  • A banner or button with one clear ask
  • The calendar icon among the ten networks

Running a promotion

A dated offer with a banner that turns itself on and off. Nobody has to remember to take it down, and nobody has to paste a new signature to put it up.

  • Start and end dates, chosen as calendar days
  • Swap the creative while it is live

Launching something

Everyone on the team announces it from their own inbox, on the same day, without a single one of them editing their signature.

  • Central delivery decides at the moment of opening
  • Priority when a launch overlaps a standing banner

Hiring

Every email your team sends is a page view your careers post never got. A campaign can run on it for as long as the role is open.

  • Nine campaign types with their own windows
  • Loads, clicks and CTR per campaign

Events and webinars

A window with a hard edge: the banner should be gone the morning after, and it is, because the end date is the end.

  • An end date is the midnight after its last day
  • The slot falls back to your website when nothing is live

Consistency across a team

One design, one palette, one shape of card, so the email from anybody looks like it came from the same company.

  • Ten designs, all 320x160 and interchangeable
  • Brand colours applied across the design

Looking the same everywhere

The part nobody enjoys: making it survive Outlook, a blocked image and a phone. That is done for you rather than being your afternoon.

  • The finished picture is the first frame, for Outlook
  • Real text and links underneath, for blocked images
  • 320px wide, for the narrowest phone still in use