Privacy policy

This policy covers animatedsignature.com and the signatures it builds. It is written to be read rather than to be survived, so it says plainly what is collected and, just as plainly, what is not. Questions go to hello@animatedsignature.com.

What we collect from you

• Your account. Your email address, and the sign-in records our authentication provider keeps. There are no passwords: you sign in with a code or a link sent to your address, or with Google.
• Your signature. Everything you type into the builder, such as your name, job title, company, phone number, website and social links, and the design and colours you choose.
• Your images. The photo, logo and banners you upload. They are stored in a folder that belongs to your account and are served from our own asset domain so they can appear in an email.
• Your campaigns. The banners, links and schedules you create.

What we collect when someone reads your email

Your signature carries no tracking pixel, so nothing is recorded when an email is opened. Two things are counted, and both are counts rather than records of a person:

• Clicks on your links, while link tracking is on. We store which of your links was followed and when. You can switch tracking off from your dashboard, and a signature already installed keeps the links it has until you copy the new one across.
• Where a click came from, as a number per country and per device type (phone or computer) per hour. No IP address, no user agent and no identifier is stored, and a country we cannot determine is recorded as unknown.
• Campaign banner loads, as a number per campaign per day, because a banner filled at the moment of opening has to be fetched from us. No address, device or recipient is recorded with it, and mail providers that pre-fetch images make this figure approximate, which is why the dashboard says so.

What we deliberately do not do

• We do not track opens, and we will not add an open pixel.
• We do not store the IP addresses or user agents of the people who read your email.
• We run no third-party analytics, no advertising tags and no cookie banners, because there is nothing to consent to beyond the cookie that keeps you signed in.
• We do not sell or share your data, or your recipients' behaviour, with anyone.

Cookies

The only cookies we set are the ones that keep you signed in, placed by our authentication provider. They are necessary for the service to work at all, and there are no analytics or advertising cookies to accept or refuse.

Who processes data for us

• Clerk handles sign-in and holds your email address for that purpose.
• Neon hosts our Postgres database, in its London (eu-west-2) region.
• Cloudflare runs the site and stores your uploaded images.
• Resend sends the email we send you about your account.

Some of these providers operate outside the United Kingdom. Where data leaves the UK it is covered by the safeguards those providers offer under UK data protection law, such as standard contractual clauses.

Why we are allowed to hold it

We hold your account, your signature and your images to provide the service you asked for, which is a contract with you. We count clicks and banner loads on the basis of our legitimate interest in giving you figures about your own signature, kept deliberately narrow: counts, never a record of an individual reader.

How long we keep it

Your account and its content stay while your account exists. Click and load counts are kept as ongoing totals for your dashboard and analytics. Delete your account and all of it goes, as described below.

Deleting your account

Settings has a delete button that really deletes: your uploaded images are removed from storage and purged from the cache, every row that belongs to you is removed from the database, and then the login itself is removed, in that order. Nothing of yours is kept behind. An installed signature will stop loading its images once they are gone.

Your rights

You can ask us for a copy of your data, ask us to correct it, ask us to delete it, or object to how we use it. Write to hello@animatedsignature.com and we will answer within a month. If you are unhappy with how we have handled your data you can complain to the Information Commissioner's Office at ico.org.uk.

Children

The service is for working adults and is not intended for anyone under 16.

Changes

If this policy changes we will update this page and the date at the top of it. A change that affects how your data is used will be sent to you by email as well.