Roles
Written for the job you actually do.
Everybody needs the same few things in a signature. What changes from job to job is the one thing your work runs on, and whether the signature should speak up or stay quiet.
The short answer
What should my email signature include for my role?
Start with what everyone needs: your name, photo, title and company, a direct way to reach you, and no more than five links. Then add the one thing your role runs on: a booking link for a consultant, WhatsApp for an agent, a direct line and restraint for a lawyer, a portfolio for a freelancer.
Pages you can read now
Professional practice
- Real estate agentsValuations, viewings and offers, with WhatsApp a tap away.
- LawyersA direct line, a practice area, and nothing that looks like marketing.
- AccountantsDeadline campaigns and year-end review bookings, in a conservative palette.
Working for yourself
- ConsultantsOne person, no marketing department, and a discovery call under every email.
- FreelancersYour availability by the month, and a portfolio link under every email.
- EntrepreneursPromotions, reviews and follows for a small business, set up once.
Leading
- FoundersFundraising restraint, hiring banners and launch days, a quarter at a time.
- Executive assistantsScheduling for an executive, in a signature that matches theirs.
- CEOsAuthority through restraint, and the one campaign that matters.
Growth teams
- RecruitersA face candidates can trust, a calendar link, and the roles you are filling.
- MarketersWhat a signature can measure, and how to make the case for it.
Education
- TeachersParents' evening bookings and school events, after checking school policy.
- StudentsApplications and internships, with LinkedIn and a portfolio a tap away.