Use cases
One line of an email, a dozen jobs.
A signature is the only part of an email you write once and send thousands of times. These are the jobs worth giving it, grouped by what you are after, and the part of the builder that does each.
The short answer
What can an email signature be used for?
Winning work, filling a diary, hiring, promoting an offer or a launch, keeping customers and looking consistent. Each comes down to one of three things in the builder: a call to action under the card, a campaign scheduled by date and priority, or the design and networks you choose.
Win work
A call to action under the card
- Sales outreachMove the ask under your name, and see which links get clicked.
- Client communicationsTrust signals and restraint, for firms whose clients read every line.
Fill the diary
A calendar link and a booking campaign
- Appointments and bookingsA calendar link and a booking banner, for diaries that should fill themselves.
- Events and webinarsAn end date is the end: the banner is gone the morning after.
Hire
A recruitment campaign with an end date
- HiringEvery email your company sends as a page view for the roles you have open.
Promote
Scheduled campaigns, settled by priority
- Marketing campaignsBanners scheduled by date and priority, filled the moment an email is opened.
- Promotions and offersSeasonal offers that switch themselves on, and off again.
- Product launchesLaunch day across every inbox, then the standing banner comes back.
Keep customers
Review and follow asks, at the right moment
- Reviews and retentionReview requests, follows and referrals, asked at the right moment.
- Customer supportHelp centre links and review requests, with no pixel in a support thread.
Look the part
The design, the palette and the photo
- Brand consistencyOne design and one palette, so an email from anyone looks like it came from you.
- Personal brandingYour photo in motion, an animated profile picture, and five networks.