Feature: campaigns
One signature. A new banner on its own schedule.
Your signature carries one banner slot instead of a fixed banner. Whatever campaign is live when an email is opened fills it, so October's offer replaces September's in emails you sent weeks ago.
Free for a month. No card needed.
Opened on 2 October
The same email, opened on 20 October
Example: fictional person and company
The short answer
How do email signature campaigns work?
Your signature carries one banner slot. When somebody opens your email, their mail client asks for the banner, and the campaign that is live at that moment fills it: the highest priority first, then whichever started most recently. When nothing is live, your signature's own banner shows instead.
How it works
Four steps, set once.
Create
A name, a type, a banner designed from your words or uploaded, and the link it opens.
Schedule
A start date, an optional end date, and a priority of high, medium or low.
Deliver
At the moment an email is opened, the live campaign fills the slot. Nobody re-pastes anything.
Measure
Banner loads, clicks and click-through rate, per campaign and per type.
9 campaign types
A type for what you are asking.
Each type comes with a button to match, which you can reword.
- Promotion
- Content
- Product
- Event
- Booking
- Social
- Announcement
- Recruitment
- Custom
Priority and dates
When two want the slot, one rule decides.
Overlaps are normal: a standing banner, a seasonal offer, an event that week. The slot settles them the same way every time.
- JournalLow priorityJournal: all year at low priority.
- Autumn editHigh priorityAutumn edit: October at high priority.
- Winter saleHigh priorityWinter sale: December at high priority.
- Open studioMedium priorityOpen studio: two single weekends at medium priority.
Limits, stated plainly
What campaigns do not do.
- The first switch needs one re-paste. A signature pasted before campaigns were on has no slot, so copy it again once.
- One slot per signature. Two asks under one signature is one too many, so a campaign takes the banner's place.
- No per-recipient targeting. Everybody who opens an email from you sees the same live campaign.
- Loads are rough. Some clients fetch images before anybody reads the email, so loads are labelled approximate and opens are never counted.
Questions
What people ask about campaigns
Do I have to re-paste my signature every time a campaign changes?
No. Once your signature carries the campaign slot, every campaign after that reaches it on its own. The one re-paste is when you first switch campaigns on, because the signature already in your mail client does not have the slot yet.
What shows when no campaign is live?
Your signature's own banner, if it has one. If it does not, the slot stays empty and a click on it goes to your website.
Are banner loads the same as opens?
No, and they are labelled as rough. Apple Mail fetches images in advance whether or not the email is read, and Gmail keeps its own copies, so a load means a client asked for the banner, not that a person looked at it.
Can I target different people with different banners?
No. The slot shows the same live campaign to everyone who opens an email from you. There is no per-recipient targeting, because that would need to know who each reader is.
What size is a campaign banner?
It is drawn 320 pixels wide. A designed banner is 64 pixels tall; an uploaded one is framed to 320 by 80. An animated GIF upload must already be four times as wide as it is tall.