For sales outreach
Move the ask under your name.
Most sales emails end on the same line: let me know if you would like to talk. An animated signature puts a Book a call banner under every message instead, and shows you which links people actually follow.
Free for a month. No card needed.
The short answer
What should a sales email signature include?
Your name, photo, title and company, a direct way to book time, and no more than five links. Put the ask in one place, under the signature, so it rides on every email and every reply. Then measure clicks rather than opens: a click is a buyer choosing to act, while an open can be a mail server loading images on their behalf.
A week of outreach
Five days. One ask, repeated for you.
The signature is the one part of a sequence you write once. Here is what it does on each day of one.
Monday
The first email
A short note, and under it a face, a direct line and one ask: Book a call. It stays there on every reply that follows.
Tuesday
The reply
They answer with a question rather than a meeting. Your reply carries the same signature, so the booking link is a tap away without you pasting it again.
Wednesday
The follow-up
A second nudge, and nothing to rewrite: the banner under your name does the asking.
Thursday
The booking
They tap the calendar link. The click is counted against that link, so you know the banner earned it.
Friday
The numbers
Your dashboard shows which links were followed this week: the banner, LinkedIn, the website. Not opens, because opens are never tracked.
The last line, moved
The same ask, in a better place.
Before: an ask you retype
Let me know if you'd like to find a time to chat.
Best,
Mateo Rivera
Account Executive, Tallyfield
+1 646 555 0133
After: an ask that rides along
Measured, never guessed
What gets counted, and what never is.
Counted
- Clicks on every link in your signature, per link
- The country and device type each click came from, as counts
- Banner loads, clicks and click-through rate for each campaign
Never counted
- Opens, because there is no pixel in any signature
- Who clicked, or anything that identifies a reader
- IP addresses and browser details
Wording
Say the next step, not the product.
The banner takes a label of up to 28 characters and a headline above it. Four that work, and when to reach for each.
- Book a call
When the next step is a conversation. Point it at your calendar.
- Watch the demo
When two minutes of product says more than a meeting would.
- See the pricing
When the question you keep answering is how much.
- Read the case study
When the buyer needs proof more than a pitch.
Questions
What sellers ask first
Does an image in my signature hurt deliverability?
Nobody can promise inbox placement, and we do not. What we can say is what ships: ordinary table markup, images that come to about a quarter of a megabyte, no scripts and no tracking pixel. Spam filters judge the whole message and the reputation of the domain it comes from, not the signature on its own.
Can I see which prospect clicked?
No. Clicks are counted per link, and the country and device a click came from are kept as totals. Nothing records who a reader is, which is also why there is nothing to ask their consent for.
Will the booking link work with my calendar tool?
Yes, as long as it has a link. The calendar icon and the banner both take any web address, so a booking page from Calendly, Cal.com, HubSpot or Google Calendar all work.
Can I use the signature in my CRM or sequencing tool?
A signature is formatted content you copy once. Many tools accept a pasted signature, but we have not tested each one, so paste it into yours and send yourself a test before you rely on it.
What happens in Outlook?
Current Outlook plays the animation unless animation effects are switched off in Windows; older versions show the first frame. Every design is built so that first frame is the finished picture, so the signature arrives complete either way.
Put the booking link where it gets seen.
Write the ask once. Every email after that carries it.