Email signature marketing

Email signature marketing: the channel you already send.

Your team already sends one-to-one email every day, and people read it because it is addressed to them. A signature banner turns that into a channel, scheduled and counted, with no list and no unsubscribe.

Create your signature See the designs

Free for a month. No card needed.

The short answer

What is email signature marketing?

Using the signature at the bottom of everyday one-to-one emails to promote something: a launch, an event, an offer or a piece of content, usually as a banner with a link. It reaches people already in conversation with you, and costs nothing per send.

Why it works.

A signature banner is seen by people who opened an email from someone they know, which is attention newsletters pay for. It is small, so it has to be one clear ask.

Campaigns, scheduled and prioritised.

Make a campaign with a banner, a link, start and end dates and a priority. The signature carries one slot filled when each email is opened, so the right campaign shows without anyone touching their signature.

Measured by clicks, not opens.

Campaign clicks are counted per day, with click-through rate against approximate banner loads. Opens are not tracked, so nothing about your recipients is recorded.

Questions

Questions about signature marketing

Can the banner change without me reinstalling the signature?

Yes, with campaigns switched on. Your signature carries one banner slot that is filled when the email is opened, so a campaign you schedule appears under every email that shows it, including ones sent before it started (a mail app that has already shown an email may keep its copy). Campaigns have start and end dates and 3 priority levels.

Does it track when people open my emails?

No. There is no tracking pixel in any signature. Clicks on your signature's own links are counted, and that can be switched off on your dashboard.

Is email signature marketing effective?

It reaches people who are already reading your email, at no extra cost per send. How well a banner works depends on the ask; the analytics show clicks per campaign so you can compare.

How much does it cost?

Your first month is free, with no card needed. After that it is £2.99 a month or £29.99 a year in the UK, €2.99 or €29.99 where the euro is the currency, and US$2.99 or US$29.99 everywhere else, with tax included, and you can cancel at any time.

The channel you already send.

Schedule a banner once and it rides under every email.

Create your signature See the designs

Free for a month. No card needed.