01
Dates with hard edges.
An open day banner that is still up the week after is worse than none. Campaigns take a start and an end date, chosen as calendar days, and the banner leaves every email at midnight after the last day.
02
One school, one look.
Choose one design in the school's colours and ask staff to use it. Admissions, the head's office and the sixth form then all look like the same school.
Each person makes their own signature for now. Shared team signatures, managed centrally, are not in the product yet, so a consistent look comes from everyone choosing the same design and colours.
03
Counted clicks, not watched parents.
You can see how many people clicked Book a place, by day. Nothing records when a parent opens an email: there is no pixel.


